"Name the Karo Kid"
The "Name the Karo Kid" contest was a promotional campaign run by Karo Syrup in 1956. This contest invited the public to submit name suggestions for a cartoon character, referred to as the "Karo Kid," who was featured in advertisements for Karo Syrup, a popular corn syrup product. The Karo Kid was depicted as a cheerful, wholesome youngster who embodied the brand's family-friendly image.
Participants in the contest were encouraged to come up with creative and fitting names for the character, with the promise of prizes for the winning entries. The contest was a way to engage consumers and create a memorable association between the Karo brand and its target audience, primarily families and home cooks.
Such contests were common marketing strategies during the mid-20th century, aiming to boost brand recognition and consumer loyalty by involving the audience in a fun and interactive way. The Karo Kid contest would have likely been advertised through various media, including print ads, radio, and possibly television, to reach a wide audience. The winners of the contest would have been announced in subsequent advertisements, adding an element of excitement and community participation to the promotion.
This Karo Syrup advertisement features a 1956 contest with $75,000 in cash and prizes. The prizes include $10,000 cash, $5,000 cash, 3 Ford Thunderbirds ($4,000 value), 10 Thunderbird Jrs. ($425 value), 100 RCA Victor Portable TV Sets ($129.95 value), 200 Columbia Bikes ($60 value), and 686 American Flyer Train Sets ($30 value).
The "Name the Karo Kid" contest was a promotional campaign run by Karo Syrup in 1956. This contest invited the public to submit name suggestions for a cartoon character, referred to as the "Karo Kid," who was featured in advertisements for Karo Syrup, a popular corn syrup product. The Karo Kid was depicted as a cheerful, wholesome youngster who embodied the brand's family-friendly image.
Participants in the contest were encouraged to come up with creative and fitting names for the character, with the promise of prizes for the winning entries. The contest was a way to engage consumers and create a memorable association between the Karo brand and its target audience, primarily families and home cooks.
Such contests were common marketing strategies during the mid-20th century, aiming to boost brand recognition and consumer loyalty by involving the audience in a fun and interactive way. The Karo Kid contest would have likely been advertised through various media, including print ads, radio, and possibly television, to reach a wide audience. The winners of the contest would have been announced in subsequent advertisements, adding an element of excitement and community participation to the promotion.
This Karo Syrup advertisement features a 1956 contest with $75,000 in cash and prizes. The prizes include $10,000 cash, $5,000 cash, 3 Ford Thunderbirds ($4,000 value), 10 Thunderbird Jrs. ($425 value), 100 RCA Victor Portable TV Sets ($129.95 value), 200 Columbia Bikes ($60 value), and 686 American Flyer Train Sets ($30 value).
The "Name the Karo Kid" contest was a promotional campaign run by Karo Syrup in 1956. This contest invited the public to submit name suggestions for a cartoon character, referred to as the "Karo Kid," who was featured in advertisements for Karo Syrup, a popular corn syrup product. The Karo Kid was depicted as a cheerful, wholesome youngster who embodied the brand's family-friendly image.
Participants in the contest were encouraged to come up with creative and fitting names for the character, with the promise of prizes for the winning entries. The contest was a way to engage consumers and create a memorable association between the Karo brand and its target audience, primarily families and home cooks.
Such contests were common marketing strategies during the mid-20th century, aiming to boost brand recognition and consumer loyalty by involving the audience in a fun and interactive way. The Karo Kid contest would have likely been advertised through various media, including print ads, radio, and possibly television, to reach a wide audience. The winners of the contest would have been announced in subsequent advertisements, adding an element of excitement and community participation to the promotion.
This Karo Syrup advertisement features a 1956 contest with $75,000 in cash and prizes. The prizes include $10,000 cash, $5,000 cash, 3 Ford Thunderbirds ($4,000 value), 10 Thunderbird Jrs. ($425 value), 100 RCA Victor Portable TV Sets ($129.95 value), 200 Columbia Bikes ($60 value), and 686 American Flyer Train Sets ($30 value).
Business/Company: Karo Syrup
In House Collection: 1 of 1
Condition: F
Condition Additional Notes: Contained in protective casing
Material: Newsprint
Type of Advertisement: Contest
Age: 1956
Language: English